With our Disney Cruise Line survey going strong, we thought we'd take a peek into the data to make sure we're doing the most important thing a survey can do: achieve a rich and varied sample. With over 600 responders across the US (including Alaska, which is hidden in the image below), we wanted to be sure that we are capturing as much diversity in our data as possible. Of course, looking at the quality of a survey sample includes many more variables than location (we also ask about sex, race, age, marital status, and income level in our survey), but as a single variable looking at the geodata can help us identify if our responders are too concentrated in one area, or if we have major gaps in our data. We can also go back and correlate respondent locations to other interesting geographic elements, like the two US parks (Disneyland and Walt Disney World), as well as responder proximity to US ports from which DCL sails (i.e. Port Canaveral (FL), Miami (FL), New York (NY), Galveston (TX), and more).
About the Map
This simple symbol map features small blue circles where zip codes were reported for each of the 600+ survey responders. The bigger and darker the circle, the higher the percentage of survey responders who reported living in that zip code. This data for any individual zip code can be seen (in a tooltip) by hovering over any individual circle.
This interactive dashboard also features a zip code entry where users can enter their zip code, and, if it appears in our data, the map will isolate on that area!
If you'd like to interact with the map, you can do so below or directly on Tableau Public. (If you haven't already, don't forget to take the survey here, too!)
As we begin to formally kick off our DisneyViz project, one question remained top of mind between our researchers, students, and Facebook friends: which is the better US-based park, Disneyland in California (the classic) or Walt Disney World (the resort) in Florida? Of course, it's really hard to compare the two--they aren't exactly apples to apples, or, perhaps, ears to ears. One is much smaller, but it is the original, laden with history and the legacy of Walt Disney himself. The other is massive, with four theme parks and many resorts and hotels, campgrounds, and much, much more. Still, even though it's hard to find a simple way to measure these two parks, Disney goers still have their favorites. In fact, one could say that both parks have their own audiences and cultures, and they might just be right.
In a very simple poll, we asked the people of Facebook which park, between the two, was their favorite, and why. To tap into a broad and varied respondent pool, we solicited responses from the Disney Cruising Facebook group (approx 80k members) and the Smart Moms Planning Disney (about 110k members). The poll ran for 24 hours and garnered 475 responses, the vast majority of which came from the Cruising group.
The data was organized in a very simple Excel spreadsheet and brought into Tableau for analysis. With simple data for a simple question, we found a simple answer. (Spoiler: it's WDW.)
With such a basic data set, there wasn't a lot of fancy viz stuff we could do (who wants to see another bar chart?). We decided to make a fun storytelling graphic, using donut charts, and then with two circles--one for each park--there was one obvious way to take this viz!
We loved the simple, clean black and white version, but wanted to experiment with color using the classic Mickey palette: red, yellow, and black. We colored each a distinct color (only mildly shuddering at the use of red and yellow in a viz) and created a colorful version that Disney fans might recognize.
Even a simple question with simple data can create a fun storytelling visualization, and this one achieves exactly what a viz should: quick time to insight, a degree of memorability on an accurate insight, and (for the Disney fans among us), incite emotion through the use of visual elements, like shapes and colors. Plus, there's a not-so Hidden Mickey in this viz....but we're assuming you saw that.